“Once confined to product development, design thinking has become central to strategy, innovation, and organizational culture.”
-Harvard Business Review
Most problems stem from poor design, but a poor design just means opportunity for innovation. There are countless products, structures and organizations that suffer from inferior design. Design Thinkers (could be thought of as a non-IT Solutions Architect) have the ability to synthesize research findings, uncover and articulate insights that will inform and inspire innovation to address a need, recognized or not yet identified. As we reject the status quo and use empathic insights, we see ideas for improvement everywhere we look.
Design Thinkers also address underperforming designs through a critical & creative thinking process by analyzing a service, system, method, organization or product to determine what is failing in the design and then develop new methods or redesign to correct fundamental flaws in the design not optimally serving the user. Design Thinkers are passionate about improving life through human-centered design that honors the world around us. Enhancing and strengthening social interactions is at the root of our approach.