Most problems are design problems, so include a Generalist Designer on your team for unorthodox critical analysis and creative solutions. Even when you think ‘it’s all good,’ a Generalist Designer will help deliver better.
Most problems stem from poor design, but a poor design just means opportunity for innovation. There are countless products, structures and organizations that suffer from inferior design. Generalist Designers utilize design thinking to synthesize research findings, uncover and articulate insights that will inform and inspire innovation to address a need, recognized or not yet identified. They also address underperforming designs through a critical & creative thinking process by analyzing a service, system, method, organization or product to determine what is failing in the design and then develop new methods or redesign to correct fundamental flaws in the design not optimally serving the user.
Generalist Designers are passionate about improving life through human-centered design. Enhancing and strengthening social interactions is at the root of our approach. As we reject the status quo and use empathic insights, we see ideas for improvement everywhere we look.