As Generalist Designers, our passion is to generate original, valuable ideas that have practical solutions. As consultants, we assist on the design, planning, and governance of projects of any kind by analyzing to improve a process or product to innovate. Our mission is uncovering missed potential by taking a harder look to reshape organizations, goods and services in new ways that will enhance their usefulness and enjoyment. Opportunities for growth are often missed because people settle in with thoughts of ‘It’s all good!’ … but for creative and unconventional thinkers ‘good’ is never good enough. Disruptive innovation is rebellion against the status quo and requires embracing ambiguity when analyzing problems, culture and trends for solutions that serve people, planet and profit. However, change can be risky, which is why innovation struggles to get out of an ongoing concern. Most products and organizations have evolved over trial and error time, so delicate pruning and grafting is required to add ‘new’ to ‘tried and true’ for healthy, future growth.
By synthesizing and enhancing the creative process models of the last four decades, we developed Grow Genius, because innovation isn’t random. We can never have enough good Generalist Designers…in fact, our future depends on them. We guide individuals as well as teams through the design thinking / creative process to ensure working solutions are delivered, tried and tweaked until the overall goal is met with satisfaction and success.